Tuesday, May 22, 2012
Tips For Fast & Efficient Coaching
- Superstar Beachbody Coach Tommy Mygrant
Every time I speak with a group of coaches I’m reminded that many aren’t aware of Beachbody’s vast array of educational resources that can help you train your customers more efficiently. As a coach you’ve got plenty of things that take up your time without having to try and also be a personal fitness trainer or nutritionist. Beachbody already has a bunch of those so why not use them?
Of course you can’t call or email us personally (which you know if you’ve tried to email me). With millions of customers our trainer customer ratio is decidedly low. But we can still help. A lot.
Over the years we’ve probably experienced every scenario that you’ll encounter as a coach, and many many more, all of which have been answered somewhere in written format. Once you learn where to search you can become the coach with all the answers, most likely spending less time than you do now. By following this quick reference guide to smarter coaching the above pic can be you!
This should be your home page. It’s populated with popular subjects and content is rotated regularly. As opposed to, say, digging around Yahoo health or some other popular site, the information on this page is directly placed to help guide and motivate Beachbody coaches.
If you aren’t signed up for the newsletters than you’re missing out. Over the last 12 years our content has been praised again and again to the point we’ve had letters from people stating we are the only fitness resource they use. This is because our articles are written specifically to you. When we strategize what goes into each newsletter our primary concern is what our customers have been asking about on the Message Boards. Essentially our newsletter archives are one giant FAQ.
Unfortunately they can be hard to search and 12 years is a lot of pages to scroll through. Here’s the trick that works best for us when we need to find them for reference. Google “Beachbody newsletter and the subject you are looking for”. If you know who wrote an article, like me or Denis Faye, you can add an author for more specificity but Beachbody newsletter generally is enough to weed out the masses.
A Team Beachbody blog will be up and running shortly but, for now, we’ve got some more specific blogs that should be on your radar. Carl Daikeler‘s will keep you up to date on the latest happenings at Beachbody. Denis Faye’s “The Real Fitness Nerd” casts a critical eye on what’s going on both good and bad in the nutrition world. And where you are right now, The Straight Dope, is what I call tertiary information—meaning it’s advanced reading for those who want a deeper understanding of fitness and nutrition than what you’ll get in our diet guides and newsletters. And, while less frequently updated, Chalene Johnson and Tony Horton’s blog, as well as Tony's Huffington Post site is always worth a read. All of these should be on your favorites list and checked regularly.
If you’re not using the Team Beachbody Message Boards where have you been? Once the hub of everything Beachbody, this is the place where we’ve specifically answered all of those weird questions your customers hit you with. No matter how bizarre you may think a question is there is a very good chance we’ve heard it, and answered it, before. Our staff has cataloged these answers so they’re at their fingertips, meaning they can shoot you an answer a lot faster than it would take you to search PubMed and try and make sense out of a bunch of hard to decipher abstracts.
Another big plus of the Boards is that it puts us all on theme. Re-purposing FAQs to your customers keeps your coaching message consistent. As Beachbody grows our messaging grows too. The more consistent it is the easier everyone’s job gets.
For the most actively monitored Forums go to Info and Education. That's where the experts spend most of their time.
It should be noted that the boards' popularity once took a hit when coach phishing was rampant in the early days of TBB. That issue is now praciclly nonexistent as we monitor heavily for trolls.
To add more to Tommy Mygrant’s above quote, he also told me that the Boards were a massive time saver for his coaching, enabling him to focus motivating and selling instead of trying to fix issues that were better handled by others. He summed up by saying “I don’t know how any coach gets by without them.”